Photo: THWS / Muna Langhojer
UniFash visits THWS: Practical impulse in Media Management
How does an entrepreneurial idea become a digital educational brand with an international orientation? Iris Peitzmeier, Ph.D., and Francesco Roberto Valguarnera gave students of the Media Management degree programme at the Technical University of Applied Sciences Würzburg-Schweinfurt insights into the founding and development practice of UniFash.
The focus was on brand development, social media, digital communication, international cooperation, AI-supported processes, AZAV certification and the strategic positioning of a specialised online academy.





